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20 Questions, 20 Years of Istation: Part 2

by Andi Diaz on August 23, 2018

Today we continue talking with Istation employees to learn more about the product and the company’s growth since its founding in 1998.

Q: How has Istation evolved over the last 20 years?

A: The fact that we’re still here after 20 years is a testament to our ability to evolve. We have grown from 8 employees to over 200. And we have built systems and processes to manage that growth. In the early days, we didn’t mind flying under the radar. Today we have a recognized name and an award-winning product used by millions of students across the country. And in a sign of twenty-first-century success, our name is also a verb. And through all of this change, our culture to serve our customers and to put them first remains a focus throughout all corners of the company.  Robert Rubin, SVP Technology and Business Process, 20 years at Istation

Q: What inspires you about Istation’s users?

A: That these are kids who deserve to be and feel like the masters of their own learning, who soar to great heights in their education and feel confident in their abilities. —Genevieve Collins, Senior Vice President and Co-Managing Director of Sales, 9 years with Istation

Q: How often should classrooms use Istation’s Indicators of Progress (ISIP) assessment?

A: It is vital to assess at least once a month to have continued progress monitoring. All students will benefit from progress monitoring. Teachers use the data provided to deliver intervention to small groups or the whole class. Administrators can use data as well. If students are needing to be assessed more often, Istation offers an On Demand feature that ensures the student isn’t getting repeat questions but a whole new set of questions assessing them on that skill. —Sharon Tipping, Senior Vice President of Strategic Accounts, 15 years with Istation

Q: What is your favorite Istation game?

A: I love all the Timeless Tales 2.0 (middle school reading) material because it gives kids the chance to explore and engage in their own learning. —Genevieve Collins, Senior Vice President and Co-Managing Director of Sales, 9 years with Istation

Q: How has the Istation logo changed over the years? What is the meaning behind the red cape?

A: We previously had a more stylized child jumping out of a computer with the lowercase istation as our logo. The child was red, which ties in to the red cape today. Our new logo emphasizes the child and their empowerment rather than focusing on the computer. We now support tablets too, so it makes sense. The cape has come to symbolize the power that reading and knowledge gives you, and Istation products help kids gain those powers. —Bill Fahle, Senior Vice President of Development Research, 20 years with Istation

Q: How can educators celebrate student success with Istation?

A: Create data folders with students and share their success and set goals. This is great to use as a parent communication tool as well. Every month or more often, conference with students to let them know areas of strengths and weaknesses and create a plan with them to achieve their goals. Celebrate individual success as well as with your class when the overall scores increase. Allow time for students to talk about their goals, plans, and achievements with one another. —Sabrina Jones, Professional Development Supervisor, 8 years with Istation

Q: What is your favorite report, and what’s a great way to use it?

A: I like the ISIP Tier Movement report for the quick, high-level glimpse it provides for a district. A single graph communicates both the number of students using the program as well as their performance over time. The graph also speaks to the fidelity of implementation by showing the consistency of use in each month of the school year. —Robert Rubin, SVP Technology and Business Process, 20 years at Istation

Q: What standards are tied to Istation’s products?

A: Istation uses the state standards when developing all of its products. Common Core State Standards, as well as those from states that are using their own standards, are used in product development. —Vickie Whitfield, Vice President of Instruction and Product Knowledge, 13 years with Istation

Q: What do you envision Istation becoming in the next 20 years?

A: I envision Istation helping 20 million kids per year read and be good math wizards! — Richard Collins, CEO and Chairman of Istation, 20 years at Istation

Help celebrate 20 years with Istation by tuning in to the Fall 2018 Product Showcase on Facebook Live on August 30, 2018, from 3 to 4 pm CST. Get a behind-the-scenes look at Istation’s latest educational features for intervention and instruction. Hear from our curriculum experts and program engineers about what’s new in reading, math, and Spanish as well as the latest updates to our interactive technology.

Join the live event on Istation’s Facebook page August 30, 2018, from 3 to 4 pm CST!

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